Businesses are constantly on the lookout for ways to increase search engine optimization. It’s a simple fact that the higher your ranking, the higher the traffic you’ll enjoy on your website. Recently search engines Google and Bing confirmed algorithm adjustments that calculate website rankings based on user behaviors on social networking sites. NuArtisan, an SEO company in Austin Texas, translates what these new factors are and how to utilize them.
• While having a significant amount of followers or friends on sites like Twitter and Facebook is beneficial, a few comments or posts from many is more powerful than many posts from only a few friends.
• Gaining support of friends who “like” your link or “retweet” your posts tells search engines to pay more attention to it and in response bumps it up in rank.
• Those who’ve established themselves as a “high-authority” through social activity online can cultivate credibility with having other high-authority followers and friends.
• Using keywords within your content that search engines pick up increases its rating as users plug them in during searches.
• Posting links or stories relative to your business or industry places you as a sort of hub for that category of information.
• Furthering the “hub” presence, make sure to post links from other sites besides your own for recognition by the new algorithms.
• Search engines boost the most up-to-date information over older posts, so post on a regular basis to attract attention for SEO and users who’ll want to return for what’s new.
• Befriending and gaining approval from influential people within your industry will garner more followers and those of higher authority as well.
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