A consumer’s decision to purchase one brand over another can be complex in terms of conscience and unconscious thought processes. Scientist Read Montague put the classic Pepsi vs. Coke preference to the test–with fMRI brain scan technology. The results? Powerful branding can influence our choices without our knowing it. When Montague gave testers unnamed samples [...]
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The goal of all branding is providing a positive customer experience. If you consistently ensure positive experiences, you’ll be rewarded with loyal customers who come back to you time and again. Online brand identity doesn’t have the benefits of tangible factors such as the buying process and interaction with real employees like offline branding does. [...]
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Along with writing a mission statement and drawing up a suitable business plan, it’s vital to plan out your company’s brand identity. One of the best ways to accomplish this is through the use of a logo. Customers connect with logos in a unique way and gather awareness about companies. Some logos are so recognizable [...]
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So you’ve decided on a business name and designed a logo. What color do you use to represent your company? Choosing the color of your logo will likely determine the color scheme of your website and any printed material produced for your business. Just as the design of a logo can convey philosophy and values, [...]
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The goal in branding and logo design is to engage your consumers so much so that they can not only recognize your company, but also identify with your values and remain loyal. Studies have shown a high percentage of consumers to be emotionally attached to product brands and retail establishments. Businesses value these customers because [...]
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Branding is unique to each business. There’s no list compiled where you can search for a cool branding idea to apply to your particular company. Nevertheless, we can learn more about how to find the best branding by looking at successful strategies employed by other companies. As a business owner, your branding campaign should reflect [...]
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Minimalism in logo designs can go a long way to convey everything with very little. Think about your favorite logos. Are they simple yet strong? If you’re remembering them, they must have had some impact. Designer Davide Casali takes us through the process of developing a logo with “intense minimalism.” It begins with a circle. [...]
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